Friends, there is no shortcut to get page rank, you need to maintain certain rules to create good website, so it’s visibility can increase in search engines. So its all about SEO & SEM, what is the difference between SEO and SEM?
SEM stands for Search Engine Marketing, mainly help in optimize website page rank through paid search ( PPC, advertising etc). SEO stands for Search Engine Optimization is mainly consist of On-page (Website design and content quality) and Off-page activities ( backlinks, social networks sharing etc).
In broad sense, SEM includes SEO features as well as paid search and PPC.
SEO (Search Engine Optimization)
Main purpose of SEO is to get free traffic from search engines to optimize website. Search engine crawlers can easily understood optimized website and hence provide them higher rank in SERPS.
SERPS : Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords, upon which the search engine presents them with a SERP.
SEO consist of two types of activities.
To make website more search engine friendly, there are certain rules of SEO which we need to apply on website or blogs.
– Must have title tags, meta descriptions, heading tags, alt text etc.
– Unbroken URLs
– Page load speed
– Correct use of H1, H2
– Good contents and Images
– Social sharing integration
If your website link is available on other websites and if visitors click on that link to open your website, then it generate good trust in eyes of search engines and increase votes for better page rank. Its simple logic, more votes leads to higher rank.
– High quality natural back links
– Social sharing signals
– Social bookmarking
SEM ( Search Engine Marketing)
SEM is a process of getting more visibility in search engines either by getting paid traffic ( paid advertising )or traffic from organic SEO.
Google Adwords is on top to provide this kind of services, by using Google adwords you can advertise your website, services in Google search results. Google Adwords only charge for the clicks on your ads. You might be knowing this as PPC or Pay-Per-Click. Other search engines giants like yahoo and bing, do have this kind of ads services, but not so popular.
SEM is most prominent source of Internet traffic because it helps to target relevant audience. We all know that everyone use Google search engine to find answers to their questions or to learn something. So when anyone see the ad, it click on the ad and hence automatically redirect to website or blog. Its the best way to convert visitors to regular customers. Ecommerce companies can advertise their products with price and images.
Though Social media like facebook, twitter, googleplus, linkedin etc are trying hard to provide better advertising platforms to generate target traffic but search engines traffic has better ROI (Return on Investment).
To find best keywords for SEO and SEM , refer our previous blog: Top 5 Keywords research tools, that helps to find best keywords for SEO.