A top SEO company is results-oriented. People like numbers. They like scores. They want to assign a numerical value and then make quick judgment. These can be arranged in a numerical rank, which helps influence users to make a purchase.
A top SEO company is more than just a number. You need a great SEO company, not just a good one.
Any SEO company that claims to be on “top” must be able to prove the quality of:
- Its services
- Its experience
And most importantly…
- Its results.
To sum, a true top SEO company gets results for its clients. It meets goals, exceeds expectations, and, over time, gets its clients on the first page of Google. Lots of hard work and communication are required.
By itself, a number doesn’t actually mean much. But if you think about it, users attribute value based on one main thing—results. The result can define the number.
A top SEO company pursues client goals relentlessly, and has the data (reports, analytics, reviews, etc.) to back up that claim. A top SEO company is concerned with security and speed.
EBay and Amazon are two of the top ecommerce sites for a couple reasons:
1) Millions Of shoppers trust them with their credit card and personal information, so you know they have to be relatively safe.
2) No need to wait for the pages to load while viewing the lots of products by the shopper.
Any SEO company worth its salt should know site security is a top priority. All websites, especially ecommerce sites, must offer users a secure connection when they visit. With hacking running more rampant than ever, implementing safe web protocols like HTTPS and HSTS can be a critical step toward better web security.
Another important security is site speed, but is not nearly as popular. In fact, we’d be surprised to hear most “top” SEO companies give site speed the credit it deserves.
All you need to know is this: a fast page is a page that converts, and that’s the fact. Pages that load fast are a major part of a website’s ability to retain customers and encourage them to make a purchase. An SEO company that enters a campaign with that in mind is already situated for success.
A top SEO company works with, not around, Google’s algorithms.
Google’s word is law. You don’t bend the rules of the biggest search engine in the world, not when it comes to the ways it ranks your site. A top SEO company understands this relationship better than anyone.
Google updates and experiments with its algorithms all the time. As a result, SEO companies must juggle what they know (the established, best practices they’ve been using for years) with a never-ending tide of constant changes.
A top SEO company will not only acknowledge but will take advantage of these emerging trends to get ahead of the competition.
Panda and Penguin is part of Google’s core ranking algorithm. Penguin also began running in real-time. A top SEO company will know how to take impactful changes like these and enhance its overall search strategy