Digital Marketing is quite a complex thing. It requires witty thinking and clever understanding.
The various models in which it can be divided are:
– Search Engine Optimization
– Search Engine Marketing
– Social Media Marketing
– Email Marketing
– Inbound Marketing
– Web Analytics and Report
– Mobile Marketing
These models, individually, in itself are very vast spread and deep. One can even build an entire career on any one of them. And one can always hope for more and more modules to come up. There are so many modules and they cannot work on their own. All of them are related to each other, they complement each other and sometimes overlap too.
To give an example, more search engine marketing can help you get more traffic which result in more social media follower and email subscribers. Search engine marketing basically means promoting your website by increasing it’s visibility on search engine result pages (SERP’s), mainly through advertising.
One of the most trending methods used today for successful digital marketing is Integrated Digital Marketing. As the name suggests, it integrates various methods and tricks and forms one which best suits your brand or website.
The torch bearer of flourishing marketing is indeed, having quality content in your site. Quality content will attract good number of subscribers. If the articles are posted on social media, then once again it will gain more number of likes and subscribes too. By following this practice, more and more traffic will be send to your website by the search engines also.
This may give you brief outlook on how the modules work, how they complement one another.
Apart from this, there are other modules also. Such as, conversion rate optimization, web usage and experience, behavioural communication, lead scoring and sales prediction. There are new modules too upcoming very fast. Instead of getting intimidated by these names, and learning few which may get outdated very soon, one must focus on the end goal. Our end goal after all, is to divert more and more traffic,
Traffic — Leads
Leads — Customers
Customers — Repeat Customers
Repeat Customers — Fans and Brand Evangelists.
The modules may keep on changing, the methods to apply may change. But the end goal is permanent. Whether it is business or education or software or any sort of marketing, if worked keeping the target in mind, then the new technologies rising everyday will do the least harm. People generally forget what is learned. But if remembered and applied time and again, you will enjoy more perks.
Lastly, digital marketing is a continuous learning process. One cannot gain expertise even after years of practice, the only thing one can do is, keep learning and accepting things.