Hello technophile’s. It’s my first blog on this particular website. So a hearty welcome to all my new buddies. Let’s start our today’s topic with a question that what exactly is inbound marketing?
Inbound Marketing is a process where a person needs to develop content writing skills and social media marketing by targeting right people at right time. Its main aim is to remove the fight for customer attention which is there in outbound marketing.
India startup arena is booming, every next day we are having multiples of new companies coming into existence. Startups is at a leading stage but if you go deep inside then you will notice that companies are closing down even before completing their first anniversary just because of having less number of customers. Here comes the need of Inbound Marketing.
Inbound Marketing promotes your business online keeping in view the competition by creating a quality content. It works on the methodology of attract-convert-close-delight.
Let’s see how inbound marketing is good for startups in a summary
- Cost effective – Who don’t enjoy low cost any maximum benefits. Inbound marketing don’t ask for much. You just need to hire a digital marketer if you are lacking in technical terminology or do it yourself.
Nobody is willing to spend a large amount for a startup as profits are uncertain. Inbound marketing helps you create extremely targeted content based on proper research and surveys. You can have faithful and loyal customers for rest of your life.
- More of organic traffic – It sounds like a double cheese pizza to me. Getting more of the organic traffic is something a online website can die for. When it comes to online marketing there are only two ways – organic traffic and paid traffic. I had paid traffic on my personal blog earlier and trust me guys it was of no use. It will not fetch you anywhere; it can just increase your views and not the subscribers the regular members. Inbound marketing helps you to get organic traffic which comprises of the people who are really interested in your content. Most of them will be converted in your customers.
- More personalized touch with customers – Customers are the basis of survival for any organization. With inbound marketing you are not only attracting them but you are converting them into your prospective buyers and their experience will only promote a good word of mouth.
People come back only if they are treated with due care and attention that’s what inbound logistics focuses on.
- Easy reliability – Creditability implies worthiness. The reliable and original content create more credit worthiness of a company which gives an impression of knowledge ability of a concern.
I am not saying that only using Inbound Marketing can give a boost to your organization. In my opinion it’s a mix of both inbound and outbound logistics. When both are combined in correct proportion they can give a creative result. Although moving towards digital economy inbound marketing obviously have an edge over the outbound logistics.