Gone are the days when social media were used only for socializing, today each and every social media platform has its own plethora of potential consumer, customer and clients.
And one needs to figure out the best trending social media platform according to time, as social media trends quickly change.
Snapchat is a multimedia messenger, a fresh and creative socializing platform, where people click selfies, photos, videos and make it creative using the fancy tools & filters available on the app.
While all other platforms are pretty tired out, this platform is taking the attention of people, especially youngsters and well, it’s worth the limelight, as according to research photos & videos are more engaging compare to text, as a single picture can tell us more compare to reading several number of texts and that makes snapchat more handy.
According to few facts & figures revolving around snapchat, snapchat has more than 100 million users sharing over 400 million snaps daily.
Today we are going to show you how you can start using snapchat as a productive platform to engage with people and to showcase your product, services and also for personal branding.
According to statista.com information chart, snapchat is mostly popular in youngsters aged 16-34 years of age, almost 70% plus users are under 34 years of age.
With overall having 200+ million active users, snapchat is the next platform for all those business people who are targeting youngsters and want to build up an active follower’s community of youngsters.
With constant upgradation of snapchat to make it more user friendly & productive platform, it sure is your next platform if you want to engage, reach, relate with the youngsters who has potential to become your next client.
So to begin with, when you sign up for snapchat, you will see a camera with few icons, as below:
When you take a snap or video:
You can follow the people to watch their story if they have chosen to share their stories in public and vice versa.
And why this platform makes everyone love it, as each snap or video can only go for 10 secs, not making you bored or unproductive.
So now as you know the basic usage of snapchat, let me tell you how you can use it for your digital marketing agency or for your personal branding.
- Let the people know that you are on SnapChat:
Likewise Facebook, twitter and other platforms here you cannot find a person by using directly name, as here the search criteria is based on- add by Username, Add by Snapcode and add nearby,so reaching out new people is still tedious, and if you go randomly to add people, still you do not know the person beneath that username, what’s his profile & what he/she is all about, so that’s the only drawback while using snapchat, as you cannot reach people that easily.
So the best way is to flaunt your snapchat username on your website, blogs, below each & every article, on your Facebook, twitter, Instagram etc. wherever you find your followers & potential client and ask them to follow you on snapchat.
- Create engaging stories & share with people:
As you know that you can share your bunch of snaps & videos in the form of stories publically on snapchat, make sure that you initiate with an interactive stories, for example you can show your live office, working staffs, office culture, and your own talk on philosophy behind your service, product & company. This can generate the eagerness in people to know more about your company, your services & also this is the best way to do branding of your company.
- Share your offers, discounts, or freebies ad banner on snapchat
Along with other platforms even this platform can be used for direct marketing or selling, so if you have good number of followers then your ad snaps can do wonders. For example, you can share recap of what you would be showing on your next youtube video, article or what is your next podcast all about. Or if any seasonal discounts are there on your products or services. Even you can self promote your events, agreements, association meeting etc
- Let people know how you spend your day at work for personal branding
There are so many popular snappers to name a few CyreneQ, Shonduras, henry, Jason stone, who has built up their personal branding through this platform, and this is the best stage to be on, as it gives a live touch to your followers with the couple of videos & snaps all together.
- Share helpful tips & let the people dig more about you themselves
With all this also you can share your tips, tactics using the video that is limited to only 10 secs, making people, to go through it. If you are not much creative then this is best ever snapchat style you can adapt to create your stories & engage with your followers.
I have just initiated to explore snapchat & you can know me more through this app, follow me on snapchat to go through my stories, using my below snapchat username.
My Snapchat Username: krishvanz