Mobile friendly websites are required for small business success. Local search advices that mobile web is a better for users. It also provides better positions to help the users. A huge effort is require to make website mobile friendly.
Two things are required to increase your page speed:
- How page speed factors into higher conversions
- Why page speed matters for local search
Page Speed factors are the Key to Higher Conversions. It simple that faster website can make more revenue. Also, a huge advantage can be obtained by the page speed offers to a small business.
Here’s how your customers normally find your business online: When someone uses a search engine like Google, they’re often looking for an answer to a specific question. If your business’s website can provide that answer for them, it will show up in their search results. Your future customers will click on your site, what will happen if your site takes too long to load?
We should have best deals, fastest shipping and the friendliest customer service. The scare mobile users off more than anything else is page speed.
40% of all users will abandon a site if it takes longer than 3 seconds to load
It gets worse:
- 40% of users will go to a competitor after a bad mobile experience (Google’s Mobile Playbook)
So not only will users leave your site, but also they will go to your competitors’ sites. If you don’t optimize your mobile website’s speed, you are giving your customers to your competition.
The fix for this is easy: Increase your page speed.
Websites that load faster will give best results to their users. And the longer those users stay on that website, the more likely they will make a purchase.
Faster page load speed can have other beneficial effects:
- Reduce bounce rate
- Generate more leads
- Increase PageRank score
- Get Google to index more pages
Users are only one when it comes to page speed. Google also wants websites to be as fast as possible. It’s all part of their current focus on giving users amazing mobile experiences. Faster page speed makes your site easier to use as possible. And when your site is easy to use, you and your customers benefit from it.
Why does local search and Page Speed matter so much to your small business?
Google has been making a big push to accommodate people who use the search engine to find nearby businesses. They want to make sure people find what they’re looking for right away. Page speed helps with small business.
Small business thrives off the patronage of your local population. You need to focus on page speed.
Google unveiled three local ranking factors last year that are critical to having a successful local site.
- Relevance—how well your business matches up to the user’s search
- Distance—how close you are to the local user
- Prominence—how well-known your business is
These factors can put your local business site on the first page of Google.
How to Increase Your Page Speed for Your Mobile Site
Here are a few steps and strategies you can use for page speed success:
Get your site on a CDN. That’s a “Content Delivery Network.” The basic idea behind CDN is they may help your site content get to users more quickly depending on where they’re located. For example, say someone searches for your business, which is located in downtown Los Angeles. But your site is hosted on a server located in Tampa Bay, FL. Your site will load more slowly for users than a competitor’s site that is stored locally. A CDN ensures your site will load quickly no matter where users are searching from anywhere.
Improve your site with HTTP/2. It is becoming the new standard. It includes more efficient compression, prioritization, and loading of data. With the old HTTP, your site content had to wait in line before loading, which could look sluggish and incomplete on the user’s end. HTTP/2 loads everything at once. That’s crucial when you consider the short amount of patience people have when using mobile.
Offer a different experience for mobile than your desktop site. When you think of mobile sites, do you picture your regular website, only smaller? If so, you could be shooting your business in its proverbial foot. Many mobile sites are only scaled-down versions of the desktop versions, which we’ve already said can look kind of junky. But you can do one better by designing your mobile site to cater to the needs and demands of mobile users.
Users act differently on mobile than they do on desktop. They don’t want to be bogged down by images and ads and unnecessary code. Mobile sites have to be fast. So make sure your mobile site isn’t plagued by scroll bars or other hangers-on from your desktop site.