In today’s era, when the whole world is becoming digital, it has become crucial for each business to make their presence feel online to remain into the business. And as the demand of website development, SEO, SMO began, the same way the demand of digital marketers, web developers, SEO experts began.
Today there are thousands of company providing these services under a single firm, and in all these many of you would have find digital marketing & Branding word indistinguishable. Haven’t you? But are both these words one and the same? Can they be used interchangeably?
If your answer is yes, then you are probably still confused between company branding & digital marketing.
As Digital Marketing is the long term process, that goes on & repeat itself in one & the other way. And Branding is the foundation of all these process that will remain after the marketing part finishes off its duty and even before that.
Branding is a mark of the value that a product or service of a company leaves behind of it and that should be kept in mind, while marketing, sales& building loyal customers etc.
When a company initiates a business, behind that, there are certain mission, vision and a cause that makes that business stand sacred from others.
Each and every brand has their own unique story, that gave birth to that brand. And when a company remains abide by that value that is associated with their brand or services and shares that with the world.
A new thirst is developed and people try to buy your product or services, then, but here branding can only bring awareness, make a community of likers, but for the real buyers marketing comes into the picture.
So branding is showcasing the promise, vision & cause that a brand supports and building up a community of supporters for your product or service, building that trust among people… so branding is more like creating a space in the market.
Both are interconnected but are not one & the same.
Branding and marketing are interconnected in a way, as both leads to build up a community of loyal customers, Where branding is a philosophy behind a product or service & marketing is a process of promoting & selling products or services, including market research & advertising.
Branding is more like a reputation that is the result of your successful marketing & sales and the value driven by that.
A product or service is always a brand for the individual owner company, because that branding took birth with a very personal philosophy, private thinking and has some emotion attached with that. But marketing is more like a practical thing, it includes the process of recognizing the demand of their product or services in market, making place in the market where already kind of similar products or services maybe their,predict the future of it & satisfy the customer.
If the marketing goals are achieved successfully then the product or service that was a brand till yesterday for only company, now becomes a brand for the world, it becomes the king in eye of not only the customers, but also all the other consumers too.
As now the audience is getting connected to the philosophy, story behind your product and service.
And that is possible only when you deliver the promise, the value, the quality, the uniqueness that you had associated with your product while branding it.
And last but not the least, Branding reconnects with the feelings of the customers & consumers, while marketing reconnects with the thinking of the customers or consumers.