How to build a digital strategy in 5 steps ?

A digital strategy is basically a plan or the layout to excel in your business by availing the maximum benefits from the digital technology available around you. To put it in other words, today, in the era of digitization, there can be no business without a strategy in mind. It is a must to know the vision of the business you are into and strong trust and belief in it.

Note: What is digital strategy

Here are 5 basic and effective steps to build a successful and fruitful strategy:

digital strategy 2017

  • AUDIENCE

Your audience is the biggest asset.

Convincing or knowing the audience is no longer an impossible task. Browser history or browser cookies is not a secret anymore. You can know about the internet journey of the customer or consumer before he reached to you. You can know about his choices, color which attracts, or the style and pattern which he prefers by history or cookies. This way you know your influencers. So that the next time, he searches for, say, clothes and by default you can display his favorite color of clothes. These small tricks play a major role in impressing and believing them in yourselves. Thus, knowing whom you are talking to, whom you are working for is a crucial first step of the strategy.

  • CONTENT

 Make sure you have engaging content!

If you take a closer look to things and analyze, you would find that hardly 25-50% of the data is relevant to the user. Rest of it is totally unused, maybe due to valid reasons, but it is definitely useless. You can find out the usage of the user, in various fields which can help in displaying the relevant content. After all, it is content that any user would look up to, content actually is the root of everything. Therefore, it is very important to have engaging, strong and correct content.

  • CHANNELS

Post particular type of message on particular channel.

To get hold of the right channels or right platforms is very necessary. There is no use of however valuable content if not displayed on the relevant channel. To find out this, get to know what type of people and how are they consuming in those channels. And thus, post particular type of message on particular channel. This is not about minimizing content in channels with smaller screens or adding content on bigger screens. This is about re-purposing the data and making the content responsive by analyzing how people react to it. Certain types of presumptions always works! As for instance, people operating mobile might want to know the information in a gist, say chunks, and not in big blocks.

  • ANALYSIS

Analyze and measure the correct thing.

It is a very basic thing to know that you get result of what you measure. If you analyze and measure the wrong thing, you are going to fall in a trap. Analysis is very important for any business to flourish. Instead of peeking into old business ideas and models, look at the tools which can give real time data, which can analyze that data and automate your process. You have to be careful about what you want to measure or analyze, after all, it’s the value that you exchange between brand and the consumer matters, otherwise it has no point.

  • IMPLEMENTATION

Change starts from implementation on a small ripple.

Convincing is the key to bring any change. To implement any idea, it is important to convince your organization, understand where would they catch the flaws and be ready with the arguments. You implement a small ripple, and then huge change will follow.

Thus, these are the 5 steps to build a digital strategy.

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Pranjali Maru

I am always seeking new opportunities to work with companies on their brand strategy, content writing and UI/UX. Feel free to contact me at pranjalimaru@gmail.com for more information on how I can assist you on your new venture!

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