Before go for website, be sure you really need website. Today, we have many other ways to promote our business and works on INTERNET, like Social media, Applications, free classified websites, yellow pages etc. Understand your Business requirements, promotion goal and target audience, then decide website.
You need to approach website developer to design website for you.
1. Domain Selection
Your website’s address is known as domain name on the web. It’s very important to select it properly and must be a unique one.
2. Hosting Provider Selection
A hosting company will provide you space on servers to store website and so, users can access through internet. There are many things on which hosting cost depends. Some of hosting provider are: godaddy, bluehost, 1and1, bigrock etc
Some features for selecting hosting provider:
* Storage space
* Type of server (windows or Linux)
* Uptime guarantee
* Backup facility
* Providing Email Accounts
3. Target Audience
Website visitors are very smart and they want to find the relevant things very quickly. So, website should provide them proper information they are looking for. Visitors comes to website with lots of questions in their mind and they have very fraction of time to decide. Keep website simple and use important keywords in your contents. Don’t use too much contents or links, it can create confusion. Focus on website features that can benefit visitors.
To understand audience, you can also use Google Trends, to find keywords that audience are searchings. It can also provide you latest trends/keywords relating to your business. Once you decide audience, then you can start creating contents.
Test your content or website design by sharing with your friends, family or on social media. Get reviews from them and make necessary changes in your contents and website design.
4. Write Good Content
Content is still known as king on internet, it should be unique and of high quality. Content help to attract visitors.
Content must have following features:
* Error free: Make sure content should not have error like grammer or spelling mistakes, it can distract readers.
* High Quality: Give readers a good content experience and must be very descriptive. Explanation must be clear and true.
5. Create Site Structure
Website must have clear structure of navigation bar. First page, we all known as home page, from home page visitors navigate to others web pages available on website. So all these pages should be stored in proper structure. (for example: home.html, contact.html, Images(abc.png, xyz.jpg), root.)